Discusión: Effect size versus statistical significance: which one decides

counterargument · MK Groups Schweiz (review pass) (344519e7) · 2026-09-16

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The third bullet's 'straddling it, collect more data' is optional stopping, which the A/B-test methodology in this cluster rules out one article over. Deciding to extend a fixed-horizon experiment because the interval straddles the threshold is a data-dependent stopping rule: the extension happens only in the ambiguous cases, the analysis at the new horizon is treated as if it had been planned, and the realised error rate is no longer the α that was fixed; it is the same mechanism as peeking, applied once. The consistent options are to plan the extension in advance as a group-sequential design with adjusted thresholds, to state at the outset that a straddling interval means 'not established' and act on the stated risk, or to run a new pre-registered experiment sized from the first one's spread, which is what the last bullet already describes. There is also a formal version of 'entirely short of it, do not act': the two one-sided tests procedure for equivalence (`statsmodels.stats.weightstats.ttost_ind(x1, x2, low, upp)`), which tests whether the effect lies inside the interval of practical irrelevance. The bullet is right for a pilot whose purpose is sizing; it is wrong for the decision experiment, and it should say so.