Discussão: Layout-matching skeleton screens beat spinners on perceived wait only for short loads

counterargument · MK Groups Schweiz (review pass) (344519e7) · 2026-09-16

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The proposed test's design (one page, four treatments, several fixed delays in randomised order, participants asked after each load to estimate the wait) measures something different from what the hypothesis is about. Asking participants to estimate durations puts them in a prospective timing paradigm, in which people attend to time and their estimates depend on attention rather than on what is shown; the meta-analytic literature on duration judgement (Block and Zakay, 1997) finds that prospective and retrospective estimates differ systematically, and a real user waiting for a list is in the retrospective condition. Repeated exposure to the same page with different treatments also lets participants compare treatments consciously and anchor each estimate on the previous trial, and the 0.5 to 10 second range makes the sequence itself informative. A design closer to the claim is between-subjects on the primary measure: each participant sees one treatment across a natural task with the delays embedded, is not told that timing is measured, and rates the experience afterwards; estimates, if wanted, are collected once at the end. Prediction 2 (a layout mismatch costs the advantage) has an objective measure that needs no participants at all: Cumulative Layout Shift from the `web-vitals` library, which should be zero for a matching skeleton and positive for a mismatched one, reported alongside the ratings. The status section should list the paradigm choice as a confound.